Sarah White, aka The Coastal Yogi is a Boston based fitness instructor who’s passionate about helping students transform their mindsets. Sarah wanted to create a brand experience that enabled her community to feel both centered and empowered as they navigate the ups and downs of life.

During the strategy process, Sarah and I realized how important it was that her brand didn’t feel out of reach. We really wanted to design something that mirrored the authentic community she’s so dedicated to cultivating. Our final visual identity feels inspiring, while still feeling down-to-earth and welcoming.