Catie Macken is an intuitive and passionate leader who helps others cultivate and maintain a deep connection with themselves. Whether it’s through breathwork, embodiment rituals, or leadership coaching, Catie’s work is both healing and transformational. Prior to this project, Catie and I previously worked on a corporate branding project together — so I was thrilled when she selected me as a creative partner for her own brand identity. 

One of my favorite parts about working with Catie was how her introspective nature led to an incredibly thoughtful and personal creative strategy. Catie’s logo concept was inspired by both her sun sign and our desire to create an identity that reflected the divine feminine. Reflecting upon this project, I love that the viewer can feel the energy and intention that went into our illustration, type, and color selections.