While working in the agency world, I used to trade graphic design to attend my favorite spin classes at B/SPOKE Studios. Eventually, I became apart of the B/SPOKE creative team and worked closely with B/SPOKE’s founder, Mark Partin.

When it came time for B/SPOKE to open their first coffee shop, in their second studio location, Mark wanted to create an identity that could live seamlessly with the B/SPOKE brand. The unique thing about DR/P was the location— a street level coffee bar on top of a lively fitness studio. That means, many customers would arrive sweaty after their favorite cardio class. The final logo mark melts a coffee cup with “a drip” together in a seamless way.