The Brattleboro

The Brattleboro owners, Chad & Ross, have a passion and superb talent for luxury hospitality. They approached me to build their brand identity from scratch, while they renovated their new property— seed to soil. Working with Chad & Ross as they sold their home, left their jobs, and relocated to Vermont to follow their dreams, was an incredible experience!

While building the brand strategy, Chad & Ross stressed the importance of creating an experience where every guest felt totally welcome to be themselves. Together, we worked to create a heritage brand that reflected the natural beauty of Vermont while still feeling luxurious. The Brattleboro offers a stay where no detail goes unnoticed, while guests relax, renew, and restore.