In Good Company

In Good Company is a South Boston based gift store that sells handmade and small batch goods. Kait, the store owner, left her full time job to open up the shop and follow her dreams. She approached me to help her create a brand identity that gave a nod to all the risk takers and makers she features in her shop.

In the early stages of the design process Kait stressed that she wanted her audience to feel both connected and inspired when they saw her brand identity. After the initial concept phase, we agreed that the final identity should give a nod to the human form. Ultimately we created an identity that feels human, eclectic, and empowering!