Catie Macken
Catie Macken is an intuitive and passionate leader whose purpose is to help others cultivate and maintain a deep connection with themselves. Whether it’s through breathwork, embodiment rituals, or leadership coaching, Catie’s work is healing and transformational. Prior to this project, Catie and I previously worked on a corporate branding project together — so I was thrilled when she selected me as a creative partner for her own brand identity.
One of my favorite parts about working with Catie was how her introspective nature led to an incredibly thoughtful and personal creative strategy. Catie’s logo concept was inspired by both her sun sign and our desire to create an identity that reflected the divine feminine. Reflecting upon this project, I love that the viewer can feel the energy and intention that went into our illustration, type, and color selections.
Illustration with Lauren Hakmiller & Photography by Rachel Petri
Services:
“I feel it goes without saying, however I do want to say yet again — I am over the moon with my branding. It is truly a work of art and I am incredibly proud of the work we have done together. Working with you was a wonderful collaboration and I have only amazing things to say about this whole process.”
— Catie Macken
